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Title
Lay Summary (2019)

Client
Ogilvy Healthworld

Size
150 x 300mm (folded)
600 x 600mm (unfolded)

Paper
Munken Design Pure Smooth Cream 90gsm, G.F. Smith

Description
Re-design and re-format a clinical trial lay summary for the public users.
When a summary is unfolded, a clear data visualization is provided for both patients and doctors to use it as a poster.
Important text is highlighted with a different color for a better reading experience.