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Title
Lay Summary (2019)
Client
Ogilvy Healthworld
Size
150 x 300mm (folded)
600 x 600mm (unfolded)
Paper
Munken Design Pure Smooth Cream 90gsm, G.F. Smith
Description
Re-design and re-format a clinical trial lay summary for the public users.
When a summary is unfolded, a clear data visualization is provided for both patients and doctors to use it as a poster.
Important text is highlighted with a different color for a better reading experience.
![](https://freight.cargo.site/t/original/i/fb32978a8fd1aa3c27b0a8cbbd6e96f11f0748258cb2e416a0fa3a1b4aa92810/lay-sum-web-01.png)
![](https://freight.cargo.site/t/original/i/4b2a65e1a7f6034bec6d5017a9cb5b907e44bc4974eb5d7fb3661003f7e57c37/1.png)
![](https://freight.cargo.site/t/original/i/0bff2fa35de2f256d3ce8354885b80f283e3510e3708c742dc4638fc63545203/2.png)
![](https://freight.cargo.site/t/original/i/260076e74d1163a431ead3f7401fd53f57336b28ad2cb40babc0335295e91fcb/3.png)
![](https://freight.cargo.site/t/original/i/ff6830747eb1a401061c3c42e86cb8595328f1e1df34dc5f6942c26519122b35/4.png)
![](https://freight.cargo.site/t/original/i/4eeee19afb9d15ec3198aad1e998eb63e5307c9ee2f4e462c93b3a6b3cd48783/5.png)
slide ︎︎︎
![](https://freight.cargo.site/t/original/i/4239ecc8dff7bbe03ad6d6cd5a0728789198132ff293f203b78c84599a1e92d7/lay-sum-web-07.png)
![](https://freight.cargo.site/t/original/i/16c9b1dce4965f0489b976b1f558e1318de8e7b9481274b6954f8c5c844516f7/lay-sum-web-08.png)
![](https://freight.cargo.site/t/original/i/c3a422b62a6b79caa1e5a5f8a9975f600052776de0dbd3d5be39effeada8a98b/lay-sum-web-09.png)
![](https://freight.cargo.site/t/original/i/74d60f37d2e8b78a456602f7deef29e0029a9b08ddeca87bc45bac59768493ad/laysumfor-ig-04.png)
![](https://freight.cargo.site/t/original/i/57dbc2cdf703175eeb37f13b89d24ed68fa162853fbc5196e0adcb169709946a/laysumfor-ig-08.png)
![](https://freight.cargo.site/t/original/i/657885d2b9af3ccc69cd07adb21fec459f0be9b49f4a0713d0ec6a78f906161a/laysumfor-ig-07.png)
![](https://freight.cargo.site/t/original/i/5fd5cd94c78cb1766d7ae63d24db659b6d19d8e0b1cb938591759da210bfeda9/Edited--6417.jpg)
![](https://freight.cargo.site/t/original/i/9ecc70eb2d0c2091229af4ad3932cb98f247176fb16de9f267c815801d490b85/laysumfor-ig-03.png)